North America Wide

Willowbrae Childcare Academy is a child daycare centre which as multiple locations across Canada. We were approched by one of their franchisees in Toronto, Ontario.

website advertising
The Challenge
Wilowbrae's Toronto location were not receiving inquires and had a click through rate of under 1% for their keywords. The compnay hired Team AdWords to get thier phone ringing and to bring up their click through rate percent.
website marketing
Action Plan
  • Adjust keyword bidding.
  • Create different adgroups.
  • Keyword research.
  • Target local area by postal codes.
  • Create compelling ad text.
  • Split test ads.
  • Mobile optimization.
  • Create a display campaign targeting people who visit similar websites as the Willowbrae site.
  • Remarkeing campaign setup.

The Results

  • Click through rate up over 300% in the 1st week.
  • Quality inquires continue to come into daycare by email and phone for over a year since Team AdWords have taken over the AdWords platform.
  • Able to maintain inquires while staying within the clients monthly budget.

how to advertise my website
" Quality inquires come through almost daily and everything is within our budget".
Franchisee of Willowbrae Daycare
Toronto, Ontario, Canada.